Applied analytics and artificial intelligence solutions.


  • Algospark is a consultancy delivering applied analytics and artificial intelligence solutions.
  • We bring together data, maths and technology to deliver insights, recommendations and value.
  • We deliver value by creating innovative new services and improving business processes.
  • Our expertise and wide range of existing innovative frameworks mean that we can quickly launch and iterate new solutions.

Value we bring

Innovation projects and process change projects can be expensive, complex and involve long time frames. Our approach fast tracks delivery while minimising wider organisational dependencies. This means you save significant time and money.

Case studies:

  • Eatery chains successfully expanding using applied AI and location analytics. They are also improving operations and customer feedback using predictive ordering and optimised food production planning.
  • Marketing and legal teams saving time and content production spend using image compliance tools for advertising imagery and labels.
  • Airlines and hotel groups increasing inventory yield using applied AI across forecasting, pricing and inventory management.
  • Investment managers saving time on report synthesis using machine reading.
  • Global operations teams accelerating time to action using next generation predictive and prescriptive analytics frameworks.
  • Government departments using applied AI to improve outcomes in social care for adults and children.


Algospark designs and supports projects that span a wide range of opportunities and challenges. We are specialists that design and deliver analytics and artificial intelligence solutions.

Core Insights - applied analytics

Algospark Core Insights prioritises how to get value from data analytics. We design and deliver reporting roadmaps, dashboards and alerts. This means organisations receive key insights quicker and easier. Core Insights saves time on report preparation and reduces time from insight to action. It is also an excellent way to discover opportunities for applied AI projects.

Design, deliver and manage AI solutions

We design, deliver and manage applied AI solutions that enable clients to realise new revenue opportunities and save costs. We begin from a user centric perspective, use a data driven design approach and then develop prototypes using a business agile process. We combine the best elements of service design, pragmatic data science and financial evaluation. Our expertise and wide portfolio of frameworks means that we can quickly launch and iterate new solutions.

How our services fit together

Our services have been developed to help accelerate time to value for clients. The best mix of Algospark services is dependent on clients requirements, data analytics capabilities and existing technology choices. Successful AI projects span a solution life cycle that covers discovery, design, build and operate phases. The Algospark solutions delivery map shows how our services map to the solution life cycle. It also shows typical delivery time frames and our flexibility regarding ongoing operation of AI solutions.

Solutions Delivery Map


Our frameworks are used throughout various sectors to help organisations quickly implement solutions to grow their business, drive efficiencies, improve customer service and employee satisfaction. Frameworks provide a fast track way to deliver applied AI solution for our clients.

Location Spark

Retail and Hospitality: Location Spark

Location Spark is a decision support tool for new retail site investment. Given a postcode and size of store, it predicts sales, store characteristics and trading patterns for locations throughout the UK. Location Spark presents new site forecasts and key location metrics by bringing together numerous data sources and applied artificial intelligence. Insights are delivered in a simple dashboard that is tailored to client requirements and can be up and running within a few weeks. Location Spark is a proven and powerful tool that helps make better and faster new site selection decisions.

Retail Cube

Retail and Hospitality: Retail Cube

A forecasting framework that combines sales forecasting, ordering, production and staffing. Enables a co-ordinated approach to operations that drives sales and aligns resources to deliver great customer service and employee satisfaction.

Clear Vision Solutions

Advertising and Compliance: Clear Vision Solutions

An AI driven image review solution. Clear Vision Solutions bring together a suite of computer vision algorithms that 1) read and interpret text, 2) identify and describe objects in pictures and 3) use content style filters to identify content themes. Delivers consistent image review and compliance processes. Targets 75% saving from approval process reduction time, and savings from wasted content production spend.

Labels Compliance

Advertising and Compliance: Labels Compliance

An automated labels review tool to check new label designs comply with rules and regulations. Provides a consistent framework and reduces review time.

Xuuu Customer Insights Framework

Customer Experience: Azure Proactive Customer Management

A Microsoft Azure Proactive Customer Management solution that brings together AI, Azure and customer management. Targets increased revenue per customer, increased customer satisfaction and a reduction in customer churn.

Xuuu Customer Insights Framework

Customer Experience: Xuuu Customer Insights Framework

A customer insights framework for understanding what matters, why it matters and what should be done. Targets increased sales and reduction in customer churn.

Dynamic Pricing

Airlines and Hotels: Dynamic Pricing Optimisation

Applied machine learning tool to optimise opening and closing of available pricing tiers. Targets 1-3% revenue uplift from optimising balance between increasing demand and increasing average sale price.

Device Mix

Investment Management: Machine Reading

An automated report reading tool that maps report content, context and meaning. Helps users prioritise which reports to read (or not) and why. Helps identify and prioritise new opportunities, and save time reading reports with low relevance.

The above is a snapshot of our frameworks.

See All Frameworks


We are a team of applied data specialists with expert skills spanning analytics, data engineering, data science, service design, finance and technology.

Darren Wilkinson

Darren Wilkinson, Data Scientist & Applied AI Specialist: expertise in strategy, corporate finance, technology and quantitative analytics. MSc Econometrics, CFA Charterholder, Microsoft Azure Data Scientist, Data Analyst and Data Engineer. Numerous programme management and data science certifications.

Michail Kritsotakis

Michail Kritsotakis, Data Scientist & Applied AI Specialist: expertise in research and quantitative analytics. PhD in Physics with numerous published papers in quantum physics. Microsoft Azure Data Scientist, Data Analyst and Data Engineer.

Jonatan Kawalek

Jonatan Kawalek, Data Scientist & Applied AI Specialist: expertise in quantitative analytics. MSc Scientific and Data Intensive Computing with First Class Degree in Physics. Microsoft Azure Data Scientist.

Juliet Huggett

Juliet Huggett, Business Development Specialist: expertise in client and product management in applied technology and telecommunication solutions. BA(Hons) Economics, Chartered Institute Marketing Diploma.


Algospark is proud to be a Microsoft Global AI Inner Circle Partner, Power BI Partner, Data Analytics and Data Platform Gold Partner.

AI Inner Circle Power BI Partner Microsoft Gold Partner

Algospark forms part of the UK Government Dynamic Purchasing System for AI services run by the Crown Commercial Service, and holds Cyber Essentials certification. In 2019 we supported a client to become a finalist at the Legal Week British Legal Awards for Innovation through Technology.

Crown Commercial Service Cyber Essentials Legal Week British Legal Awards


We deliver a wide range of applied analytics and applied AI solutions to clients spanning numerous sectors.

Pearson Social Kemistri Aqovia Virgin Atlantic Gail's Ford Cognitiv+ JLR London Borough of Merton Melior Nebbia Staffordshire MHCLG Muzinich Ealing SONA Pernod Ricard Suffolk OZ Digital Consulting TBF TBF The Chesterford Group Brighter Futures For Children Reading Council Shopper Retail Insight True Cue Ab Inbev