AI in Global Marketing and Communication Compliance

Many compliance departments are facing increasing legal workloads in ever-more complex regulatory environments.  AI brings an opportunity to automate some of the more time-consuming tasks and enables compliance departments to be on the front foot with hitting organisation wide deadlines. Image compliance is one area where AI can bring efficiency gains to the approval of labels and advertising imagery when checks need to be made against a myriad of rules and regulations.

Timiko Cranwell, Director of Legal and Corporate Affairs at Budweiser Brewing Group UK&I reflects on the deployment of an image compliance solution by Algospark, “As a global beverage manufacturer, the legal team manages hundreds of marketing approvals from across the globe…………time savings generated from the solution means more marketing activations are checked, and challenging deadlines which are inherent in the marketing world are met. It allows more time for strategic work.”

Read the full CIO Applications Europe article here.

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