Marketing Checker works across all formats including PDFs, images, videos, emails, social media posts, and more, providing comprehensive compliance coverage across your entire marketing ecosystem.

Compliance Engine is used by:

•  Legal teams responsible for document compliance.
•  Design, content creation and content management teams.

Benefits

•  Flexible integration with existing systems.
•  Comply with rules and standards.
•  Consistent framework and remove subjectivity.
•  Reduce review time.
•  Reduce wasted content creation spend.

How does it work?

We work closely with each client to build custom compliance rules tailored to their specific regulatory and brand requirements. These bespoke rules are seamlessly integrated into our Marketing Checker framework, creating a powerful compliance solution that scales with your needs. We have already developed hundreds of rules spanning food, drink, health, and other sectors, which can be customised and extended to meet your organisation's unique compliance challenges.

Algospark has deep experience working with generative AI (large language models), natural language processing, computer vision and other document interpretation and understanding techniques. Our expertise in delivering advertising review and label review solutions has been successfully extended to marketing assets across multiple channels. We combine these skills to deliver Marketing Checker, which fast tracks the development of client compliance solutions while ensuring accuracy and reliability.

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Our broad experience of automated compliance solutions spans advertising materials, brochures and product labels. We use applied AI to deliver an automated and consistent evaluation framework. This means legal teams, marketing, label teams and agencies can focus on verifying compliance, and less time on manually pulling together and completing compliance check lists.

Check more, check early, check faster, check better and get more value out of content by using automated image compliance solutions!

Get in touch to discuss how we can help you facilitate compliance with automated compliance solutions.

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•  Fast track decision support for new site investment.
•  Easy interpretation of location data and store portfolio data.
•  Simple, quick and cost effective.
•  Uses artificial intelligence and a robust decision making framework.

Who it helps

•  Hospitality and retail chains wanting to expand to new locations.
•  Operations teams seeking to benchmark manager performance using location specific metrics.
•  Finance teams looking for validation of nationwide growth potential.
•  Commercial property investors seeking to optimise yields and returns.

Value

Our proven approach and rapid start implementation means that we quickly help clients make excellent new site investment decisions. Value from Location Spark includes:

•  Reduced analysis time (20-40%).
•  Increased speed to decision using robust and repeatable process.
•  Increased forecasting accuracy and minimised probability of poor new site selection.
•  Rapid automated site evaluation at low cost with great "return on analytics".

Approach

We synthesise multiple location parameters including: economic, demographic, competitors, brands, points of interest, traffic, commercial concentration, etc. We then calculate new site potential by combining location metrics with operations data from existing sites. This is used to predict new site sales, store characteristics, trading patterns and profitability.

Service

Location Spark is a simple framework with three components:

• Set-up: brings together operations data with a tailored selection of relevant location parameters. Location Selection algorithms use this data to derive sales predictions, trading patterns and predicted costs.
• Dashboard: flexible and intuitive with no dependency on existing IT infrastructure.
• Periodic review: driven by client requirements.

Location Spark is a framework from Algospark, specialists in design and delivery of analytics and artificial intelligence solutions.

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Compliance Engine is used by:

•  Legal teams responsible for document compliance.
•  Design, content creation and content management teams.

Benefits

•  Flexible integration with existing systems.
•  Comply with rules and standards.
•  Consistent framework and remove subjectivity.
•  Reduce document review time.
•  Reduce wasted content creation spend.

How does it work?

We work with clients to develop rules and checks. Our expertise in delivering advertising review and label review solutions has been extended to brochures and documents. We have already developed hundreds of rules spanning food, drink and health. Algospark also has deep experience of working with generative AI (large language models), natural language processing, computer vision and other document interpretation and understanding techniques. We combine these skills to deliver our Compliance Engine which fast tracks development of client compliance solutions.

We design and deliver Compliance Engine to cost effectively meet bespoke compliance requirements of our clients. Contact us to discuss how we can help you.

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They are created using Gatys et al. 2015 algorithm ("A Neural Algorithm of Artistic Style") that minimizes a cost function that combines image content and image style. The images are generated using Tensorflow convolutional neural network libraries and a 19 layer VGG CNN trained by the MatConvNet team. Special thanks to deeplearning.ai for code frameworks and inspiration.

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We identify and quantify data & AI opportunities as part of deal due diligence process. This helps understand the opportunities and risk from existing use of data and AI. It also allows us to quantify value, prioritise development opportunities and design a roadmap for data and applied AI.

Our pre-deal services align with the full due diligence process and typically take 10 days. We deliver a clear assessment of risk, capabilities and opportunities across all facets of data competencies.

Example of anonymised "Data and AI Diligence Scorecard"

Post-Deal Services: Analytics & AI Enablement

Our Post Deal Services develop and implement a next generation data and applied AI roadmap. Algospark works alongside with management team to agree and build out the data and applied AI roadmap. As part of this, we are also involved in recruiting data specialists and building out internal data capabilities within the orgnisation.

Typical engagement services:

• Scope and design (early proof of concept, development plan and business case)
• Deliver proof of concept (agile iteration to minimum viable product)
• Pilot and iterative development of new tools
• Launch as “production system” and support
• Develop and support projects enabling data and dashboarding
• Build and develop teams to deliver data and AI capability using the optimal mix of specialist consultants / in-house capabilities
• Develop training plans

Get in touch to find out how we help you! Contact us at info@algospark.com

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We help

•  Legal teams responsible for image review and compliance.
•  Marketing teams developing new content.
•  Ad agencies delivering new campaigns.

Benefits

•  Comply with ASA standards
•  Consistent framework and remove subjectivity.
•  Reduce image review process time by 70%.
•  Reduce wasted campaign spend.

How does it work?

Upload your image and select your industry sector. The tool checks the image against UK advertising rules. It brings together a suite of generative AI (large language models), natural language processing, computer vision and classification algorithms. It has been built to scale using a micro-services design with containers to facilitate a fast production ready AI service.

Free trial!

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Label Checker helps:

•  Legal and regulatory teams responsible for label review and compliance.
•  Label design teams.
•  Product teams working with labels.

Benefits

•  Comply with rules and standards
•  Consistent framework and remove subjectivity.
•  Reduce image review process time by 70%.
•  Reduce wasted label design and production spend.

How does it work?

Label Checker reviews brand and regulatory rules provided by clients. These could include specific claims, text sizing, specific logos and images, ingredients, allergens, etc. We design simple user interfaces so that it is easy to upload and review labels. Our web based solution brings together a suite of large language models, translation, natural language processing, computer vision and classification algorithms. It has been built to scale using a micro-services design to facilitate a fast production ready AI service.

Label comparison

Get in touch now or book a meeting to discuss how we can improve your labels checking processes.

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•  Customer experience measurement - interaction, dwell and customer journey.
•  Production and on-display product counts - intra-day product availability.
•  Site activity measurement - footfall counts of passing traffic and customers.

Our automated activity tracking solutions are tailored to client requirements. They allow new ways of monitoring and measuring business performance. Automated activity tracking solutions ensure consistent and accurate metrics. They also remove tedious form filling and data preparation challenges.

We work with clients to design and implement the best camera installations, footage capture, data processing, applied AI models, insight generation, data storage and dashboarding solutions.

Customer Experience Measurement

Customer activity and engagement is at the heart of building great customer experiences. We work with site designers, creative agencies, property teams and marketing to define what aspects of the customer experience to capture in store.

We enable measurement of metrics such as:

• Time spent in store
• Product / service engagement – with what and how long (dwell)
• Time spent on specific activities at a site such as search, queuing and service interaction
• Flow maps to help determine optimal design
• Attention grab and interaction time for specific areas of a site
• Seating use

Production and Display Counts

Production counts automatically detect what has been produced and when. This saves the time and tedium of manually logging and managing activities using forms.

Capturing production counts enables:

• Production efficiency analysis - planned vs actual production which generates insights on how easy plans are to follow and labour usage.
• Combining with sales data generates insights on how long products are on display and product availability for any given part of the day.
• Significant time saving on form filling.

Product counts using camera feeds at the point of production. Another approach is to use camera feeds at the point of service, ie when they are on display. This enables analysis of when products have been available at any given time and for how long during the day.

Site Activity Measurement

Measures people passing by and entering sites.

• Provides site activity metrics
• Generate passer-by to customer conversion metrics
• Site activity benchmarking
• Activity to sales benchmarking

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Helps

•  Legal teams responsible for advertising image review and compliance.
•  Marketing teams developing new content.
•  Ad agencies delivering new campaigns.

Benefits

• Check the right rules every time: product specific, code of conduct and regulation
• Consistent decision making: get the same output irrespective of who has reviewed, under varying deadline pressure, from where and within which context
• Time saving: 60-70% compliance checking reduction
• Enabling compliance checks across the wider team: make preliminary compliance checks earlier and across Legal, Marketing, Content Creation & Operations.
  1. Catch bad early
  2. Reduces risk
  3. Reduces re-work (time and cost)
  4. Speed up decision making
• Better content analytics: what is failing, why and how often.

How it works

The web based solution orchestrates a suite of leading edge AI algorithms. It includes generative AI (large language models), natural language processing, computer vision, classification, translation and text understanding. It has been built to scale using a micro-services design to facilitate a fast production ready AI service.

Quick and easy to results

Upload images to receive an automated compliance report in seconds. Ensures the right rules are checked and results summarised for easy verification, feedback and sharing.

Comprehensive compliance decisions library

Easily search, review and share your library of compliance reports and decisions.

Get in touch to discuss how we can improve your advertising and marketing compliance processes.

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