Applied analytics and artificial intelligence solutions.


Algospark delivers applied analytics and artificial intelligence solutions. We bring together data, maths and technology to deliver insights, recommendations and value. This allows us to create innovative new services and improve business processes.

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Next Generation Analytics and AI helps you drive value from your data. Designed for innovative leaders and operations teams across all sectors.

Image Compliance Solutions improve consistency, save time and optimise design spend. Developed for legal teams, agencies, marketing and labels teams in food, drink and health sectors.

Location Selection tools optimise decision making and save money. Developed for data driven leaders and property teams in retail and hospitality.


We design, deliver and manage applied AI solutions that enable clients to get more out of data, accelerate innovation and realise process efficiencies. Through our research and development, we have developed frameworks that can be quickly adapted to new clients. In other situations, we respond to client needs and develop new innovative solutions. We have experience across numerous sectors but can apply our proven methodology across all sectors. We are an agile, expert organisation that deliver practical solutions with clear business benefits to our customers.


Algospark delivers a wide range of applied analytics and applied AI solutions spanning numerous industry sectors. We are fortunate to work with some of the larger national and global companies, government departments and agencies. We also work with many smaller companies who want to use data analytics and AI to innovate or improve processes.

Read some of our client success stories:

Pearson University of Southampton Virgin Atlantic Gail's The Chesterford Group Vapiano TBF Neuer Energy G Network Pernod Ricard Ashbury Ab Inbev Muzinich SONA Profin Partners Aqovia Melior Cognitiv+ Guidesmiths Nebbia OZ Digital Consulting I Am Online Social Kemistri London Borough of Merton Staffordshire MHCLG Ealing Suffolk Brighter Futures For Children Reading Council


We deliver solutions across all sectors. The following grid gives examples of some of our work.

Retail Eateries Hotels Airlines Manufacturing Telecoms Finance Creative Care

Applied AI Frameworks

Our frameworks are used to help organisations quickly implement innovative solutions. This helps grow business, drive efficiencies, improve customer service and increase employee satisfaction.

Retail Cube

Sales Forecasting Frameworks

Retail Cube and Data Driven Hospitality are sales forecasting frameworks that optimise product level sales forecasting across ordering, production and staffing.

Dynamic Pricing

Dynamic Pricing Optimisation

Applied machine learning framework to optimise opening and closing of available pricing tiers. Targets 1-3% revenue uplift from optimising balance between increasing demand and increasing average sale price.

Automated Activity Tracking

Automated Activity Tracking

Automated Activity Tracking is a suite of computer vision tracking solutions that capture activities in and around physical locations. It covers site activity, customer experience, display activity, production and task activity measurement.

Proactive Customer Management

Azure Proactive Customer Management

A customer management solution that predicts customer interaction needs, then prioritises and prescribes optimal interactions. Targets increased revenue per customer, increased customer satisfaction and a reduction in customer churn.

Co-ordinated Customer Voice

Co-ordinated Customer Voice

A framework for co-ordinated customer voice that brings together disparate data sources, and maps meaning to customer interactions to deliver actionable analysis and recommendations.

The above is a small snapshot of our frameworks.

See all frameworks


We are a team of applied data specialists with expert skills spanning analytics, data engineering, data science, service design, finance and technology.

Darren Wilkinson

Darren Wilkinson, Data Scientist & Applied AI Specialist: expertise in strategy, corporate finance, technology and quantitative analytics. MSc Econometrics, CFA Charterholder, Microsoft Azure Data Scientist, Data Analyst and Data Engineer. Numerous programme management and data science certifications.

Jonatan Kawalek

Jonatan Kawalek, Data Scientist & Applied AI Specialist: expertise in quantitative analytics. MSc Scientific and Data Intensive Computing with First Class Degree in Physics. Microsoft Azure Data Scientist and Data Analyst.

Patrick Stewart

Patrick Stewart, Data Scientist & Applied AI Specialist: expertise in quantitative analytics. MSc Data Science (Distinction) and BSc in Economics. Microsoft Azure Data Scientist and Data Analyst.

Patrick Stewart

Patrick Richter, Data Scientist & Applied AI Specialist: expertise in quantitative analytics. MSc Data Science and BSc in Mechanical Engineering. Microsoft Azure Data Scientist.

Juliet Huggett

Juliet Huggett, Business Development Specialist: expertise in client and product management in applied technology and telecommunication solutions. BA(Hons) Economics, Chartered Institute Marketing Diploma.


Algospark is proud to be a Microsoft Global AI Inner Circle Partner, Power BI Solutions Partner, Data Analytics and Data Platform Gold Partner.

AI Inner Circle Power BI Partner Microsoft Gold Partner

Algospark forms part of the UK Government Dynamic Purchasing System for AI services run by the Crown Commercial Service, and holds Cyber Essentials certification. We also supported a client to become a finalist at the Legal Week British Legal Awards for Innovation through Technology.

Crown Commercial Service Cyber Essentials Legal Week British Legal Awards