Applied analytics and artificial intelligence solutions.

What we do

  • Algospark is a consultancy delivering applied analytics and artificial intelligence solutions.
  • We deliver value by creating innovative new services and improving business processes.
  • Algospark has a growing suite of products and prototypes that fast track solution delivery.

Focus areas

Value we bring

Innovation projects and process change projects can be expensive, complex and involve long time frames. Our approach fast tracks delivery while minimising wider organisational dependencies. This means you save significant time and money.

How we deliver

We begin from a user centric perspective, use a data driven design approach and then develop prototypes using a business agile process. We combine the best elements of service design, pragmatic data science and financial evaluation. Our expertise and wide prototype portfolio means that we can quickly launch and iterate new solutions.


Algospark designs and supports projects that span a wide range of opportunities and challenges. We are specialists that design and deliver analytics and artificial intelligence solutions.

Applied AI Consultancy

Our applied AI consultancy involves building solutions to realise new revenue opportunities or saving costs. We have a flexible approach to suit client requirements. Our AI Use Case Grid shapes early discussions about where AI can drive most value from an organisation. It allows us to explore opportunities, quantify value and develop roadmaps.

AI Use Case Map

We typically use the following process:

  • Proof of concept with working prototype, business case and project plan (4 weeks).
  • Agile iterative weekly development to first release (8 weeks).
  • Additional solution development (delivered in 4 week cycles).
  • Hosted and managed solutions provided if required.

Our technology agnostic solutions are designed with leading data science applications, prototyping platforms and cloud based web frameworks to ensure easy transition to production systems.

Microsoft Azure Applied AI Consultancy

Our Microsoft Azure offering follows the same approach as applied AI consultancy but is delivered in the Azure cloud. We use a blend of modeling in Azure Machine Learning, reporting in Power BI and application development using Power Apps. Algospark is proud to be a Microsoft Global AI Inner Circle Partner, Power BI Partner, Data Analytics and Data Platform Gold Partner.

AI Inner Circle Power BI Partner Microsoft Gold Partner

Core Insights Consultancy

Algospark Core Insights Consultancy provides ongoing insights using analytics. We design and deliver dashboards and alerts so that organisations receive key insights quicker and easier. Core Insights saves time on report preparation and reduces time from insight to action. It can also identify opportunities for applied AI projects.

Launch Core Insights

Products and Frameworks

Our products and frameworks are working solutions that have been developed for generic use cases. We use these as a starting point to build and deliver customised solutions. Please get in touch for details:

  • Location Spark - location analytics product for benchmarking retail sites.
  • Clear Vision - image review and compliance testing framework.
  • Azure Proactive Customer Management - delivering proactive customer contact and support.
  • Xuuu - maps customer behaviour and feedback to drive marketing and product development.

  • How our services fit together

    Our services have been developed to help accelerate time to value for clients. The best mix of Algospark services is dependent on clients requirements, data analytics capabilities and existing technology choices. Successful AI projects span a solution life cycle that covers discovery, design, build and operate phases. The Algospark solutions delivery map shows how our services map to the solution life cycle. It also shows typical delivery time frames and our flexibility regarding ongoing operation of AI solutions.

    Solutions Delivery Map


We are a team of data specialists with skills spanning data science, customer experience, service design, finance and technology.

Darren Wilkinson

Darren Wilkinson, Data Scientist & Applied AI Specialist: expertise in strategy, corporate finance, technology and quantitative analytics. MSc Econometrics, CFA Charterholder, Microsoft Azure Data Scientist, Data Analyst and Data Engineer. Numerous programme management and data science certifications.

Raul Barrue

Raul Barrue, Data Scientist & Applied AI Specialist: expertise in pricing and quantitative analytics. MSc Data Science, Degree in Business Admin and Management, Microsoft Azure Data Scientist, Data Analyst and numerous data science certifications.

Michail Kritsotakis

Michail Kritsotakis, Data Scientist & Applied AI Specialist: expertise in research and analytics. PhD in Physics with numerous published papers in quantum physics. Microsoft Azure Data Engineer and Data Analyst.


Pearson Social Kemistri Aqovia Virgin Atlantic Gail's Ford Cognitiv+ JLR London Borough of Merton Melior Nebbia Staffordshire MHCLG Muzinich Ealing SONA Pernod Ricard Suffolk OZ Digital Consulting TBF TBF The Chesterford Group Brighter Futures For Children Reading Council Shopper Retail Insight True Cue Ab Inbev


Most use cases below have example prototypes that you can explore by clicking on the links or circles.

Sales, Product and Process

Sales Forecasting Tool

Sales Forecasting Tool

A sales forecasting tool that combines proprietary and third party data sets with machine learning. Delivers an efficient sales planning and feedback framework that targets 15-30% sales forecast error reduction.

Dynamic Pricing

Dynamic Pricing Optimisation

Applied machine learning tool to optimise opening and closing of available pricing tiers. Targets 1-3% revenue uplift from optimising balance between increasing demand and increasing average sale price.

Product Recommender

Product Recommender

Product Recommender solutions to identify the products that customers are most likely to buy. Using hybrid collaborative filtering, products are prioritised based on the probability of customer purchase. This helps revenue uplift (1-2%) and determine product recommendations as part of churn mitigation activities.

Product Portfolio Analytics

Product Portfolio Analytics

Interactive product portfolio analytics tool that uses market basket analysis and a sales inference engine to determine product opportunities and their impact on the product portfolio. Targets 1-2% sales increase and 1-2% gross margin uplift from portfolio pricing efficiencies.

Product Profiler

Product Investment Profiler

A product portfolio dashboard to align product investment decisions across multiple projects, businesses and geographies. Targets 25% reduction in analyst time and faster project approval processes.

Fraud Detection

Fraud Detection

Machine learning to detect potential fraudulent activities. Optimises statistical detection techniques and balances against the business value of preventing fraud versus the cost of incorrect account deactivation. Targets 20-40% value add from fraud prevention and detection activities.

Predictive Maintenance

Predictive Maintenance

A machine learning framework to predict opportunities and challenges across business operations. Uses event classification and outcome rules to target increases in process efficiency.

Customer Experience

Xuuu Customer Insights Framework

Azure Proactive Customer Management

A Microsoft Azure Proactive Customer Management solution that brings together AI, Azure and customer management. Targets increased revenue per customer, increased customer satisfaction and a reduction in customer churn.

Azure PCM
Xuuu Customer Insights Framework

Xuuu Customer Insights Framework

A customer insights framework for understanding what matters, why it matters and what should be done. Targets increased sales and reduction in customer churn.

Churn Prediction

Churn Prediction

Churn Prediction solutions to identify customers that are most likely to stop trading. The probability of a customer leaving is determined and "Value at Risk" calculated so that customer churn mitigation activities can be implemented. This helps revenue retention (1-3%) and reduce average spend on new customer acquisition (5-10%). A simple PowerBI example of model outputs can be found here .

Verbatim Insights

Verbatim Feedback Quantification

A verbatim insights quantification tool for capturing, aggregating, summarising and prioritising actions from verbatim feedback. Expected sales conversation rate increase of 5-10% and churn reduction rate of 10-15%. Forms part of the Xuuu Customer Insights Framework.

CX Profiler

Customer Personality Profiler

A customer personality profiling engine for designing customer experiences based on user preferences and personality types. Expected sales conversion rate increase of 5-10%. Forms part of the Xuuu Customer Insights Framework.

Customer Service AI

Customer Service AI

Use of artificial intelligence to recommend actions to customer service specialists. Targets 20% increase in customer response productivity.


Clear Vision Solutions

Clear Vision Solutions

An AI driven image review solution. Clear Vision Solutions bring together a suite of computer vision algorithms that 1) read and interpret text, 2) identify and describe objects in pictures and 3) use content style filters to identify content themes. Delivers consistent image review and compliance processes. Targets 75% saving from approval process reduction time, and savings from wasted content production spend.

Clear Vision Solutions
Blog Impact

Blog Impact

A simplistic blog impact assessment tool to forecast the impact of blog posts on web traffic. Built as a foundation for web strategy and analytics projects that link site scrapes and Google Analytics.

Football Predictor

Premier League Football Game Prediction

Predicting Premier League football game outcomes. Uses an ensemble of AI models to predict a home win, draw or away win for upcoming Premier League games. See if your favourite team is likely to win, and if the bookmakers are offering favourable odds.

Neural Network Art

Neural Network Art

Generating amazing images using neural style transfer. Built for exploring new images and artwork using deep learning techniques to combine content images and style images.


Word Predictor

A word prediction tool trained on tweets, blogs and news articles. Built as a foundation for Natural Language Processing (NLP) projects such as document classification and automated user interaction responses.

Location Analytics

Location Spark

Location Spark

Location Spark is a decision support tool for new retail site investment. Given a postcode and size of store, it predicts sales, store characteristics and trading patterns for locations throughout the UK. Location Spark presents new site forecasts and key location metrics by bringing together numerous data sources and applied artificial intelligence. Insights are delivered in a simple dashboard that is tailored to client requirements and can be up and running within a few weeks. Location Spark is a proven and powerful tool that helps make better and faster new site selection decisions.

Launch Location Spark

New Store Sales Inference

Cluster Analytics and Sales Inference

Cluster analysis tool to determine store clusters and new store sales patterns using information from across an existing network of stores. It is also used for sales target setting and determining relative performance.

Map Explorer

Map Explorer

Map Explorer is an interactive visualisation tool. It has been designed for use on large screens and for presenting snapshots to compliment wider location analytics projects.


Hexagon View

Deck GL hexagon view of eateries across the UK. Used as a framework to complement wider location analytics projects.

Crime Predictor

Crime Predictor

Crime Predictor pre-processes all reported crimes over 3 years in the UK to predict where and when crimes are expected to take place. This tool feeds investment decision frameworks to improve outcomes regarding new properties and new business locations.

Crime Explorer

Crime Explorer

Crime Explorer is a large screen interactive visualisation tool to explore UK crime patterns. It has been designed to present snapshot views to compliment wider location analytics projects.

Postcode Finder

Postcode Finder

Postcode Finder is a tool to find and explore the distribution and proximity of UK postcodes. It is used to find postcodes from approximate locations and is a useful companion application for geo-location intelligence tools.

Location Dashboard

Location Dashboards

Location dashboards help screen and evaluate potential new sales locations. Developed as early prototypes of Location Spark, location dashboards help fast track new site decisions. They reduce analysis time (20-40%) and improve location decision outcomes.



Adult Social Care Assessment Profiler

A classification and feedback tool to streamline adult social care needs assessments. Ensures consistent needs classification, ongoing wellbeing feedback and predictions of future needs. Targets 40% process time savings, and cost savings from reducing future hospital visits.

Care Package Allocator

Care Package Allocator

A prototype care supplier selection algorithm for care commissioners. Ensures suppliers are prioritized and selected faster to reduce care brokerage requirements. Expected 25% brokerage processing time savings.

Digital EHCP

Accelerated Childrens Education, Health & Care Plans

A prototype Digital EHCP for children's social care specialists. Developed by Social Kemistri to deliver 25% process efficiencies. Brings together NLP algos, clustering and outcomes prediction.


Special Education Needs Data Exploration

An exploratory data tool covering children's special education needs in England using SEN2 data 2014-2019.

Build My Round

Build My Round

A scheduling and team resource optimisation tool for private tutoring, home care delivery and other time slot based services delivered to homes. Targets 10% cost efficiency savings.


Device Mix

Machine Reading

An automated report reading tool that maps report content, context and meaning. Helps users prioritise which reports to read (or not) and why. Helps identify and prioritise new opportunities, and save time reading reports with low relevance.