Benefits of a proactive customer management approach

17 March 2021

Customer management can be a difficult process if we do not understand why our customers behave the way they do. Why are they leaving us? Is it because they are not satisfied? Could we have anticipated it and take action before it was too late? Moving from a reactive customer management to a proactive customer management strategy can help you identify customers that are likely to stop buying, or customers that are displaying unusual trends.

Making the most of your data by using applied AI we can help you identify key customers and prioritise those your team should focus on, minimising revenue at risk. Simultaneously, our Azure Proactive Customer Management tool also integrates a recommender engine that suggests what products or services your customer is more likely to buy, and consequently increasing revenue opportunities.

Identifying risk

For each customer, we use several AI models to calculate risk probabilities and the potential value at risk. Using data you are already have, such as historical transactions, customer and product details, customer support history, etc. you can take a data-driven proactive customer management approach and take action now, not when it is too late.

Intuitive dashboard

After the AI models have finished computing the predictions, the results are delivered in an easy-to-use dashboard where you will find all the information you need to start reaching out to your key customers, focusing on fixing problems and driving revenue growth.

Is it for me?

If you have a large number of products and / or customers, Azure Proactive Customer Management is for you. Examples include:

  • Manufacturers with hundreds of products and customers.
  • Retailers with in-store and online customers.
  • Hospitality, travel and leisure businesses.
  • Service providers such as telecoms, utilities, insurance and financial services.


Sounds good? You can access a demo version of the Azure Proactive Customer Management dashboard in the link below:

At Algospark we deliver applied analytics and artificial intelligence solutions focusing on business value. Our fast track approach means we can launch and iterate quickly, saving you money and time. Get in touch for more information!

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