Location Analytics

Our Location Analytics service fast-tracks decision support for new site investments by transforming complex location and store portfolio data into clear, actionable insights. Designed to be simple, quick, and cost-effective, the service enables decision-makers to interpret location-based data with confidence. Powered by artificial intelligence and grounded in a robust decision-making framework, it provides reliable guidance that supports confident, data-driven expansion strategies.

• Hospitality and retail chains wanting to expand to new locations.
• Operations teams seeking to benchmark manager performance using location specific metrics.
• Finance teams looking for validation of nationwide growth potential.
• Commercial property investors seeking to optimise yields and returns.

Our proven approach and rapid start implementation means that we quickly help clients make excellent new site investment decisions. Value from Location Analytics includes:

• Reduced analysis time (20-40%).
• Increased speed to decision using robust and repeatable process.
• Increased forecasting accuracy and minimised probability of poor new site selection.
• Rapid automated site evaluation at low cost with great "return on analytics".

We synthesise multiple location parameters including: economic, demographic, competitors, brands, points of interest, traffic, commercial concentration, etc. We then calculate new site potential by combining location metrics with operations data from existing sites. This is used to predict new site sales, store characteristics, trading patterns and profitability.

Location Analytics is a simple service with three components:

• Set-up: brings together operations data with a tailored selection of relevant location parameters. Location Selection algorithms use this data to derive sales predictions, trading patterns and predicted costs.
• Dashboard: flexible and intuitive with no dependency on existing IT infrastructure.
• Periodic review: driven by client requirements.

Location Analytics is a service from Algospark, specialists in design and delivery of analytics and artificial intelligence solutions.